Promoting the environmental value of nursery production

Introduction
European nursery organisations increasingly position plants and trees as part of the solution to climate and environmental challenges. Promotion campaigns focus on biodiversity, urban cooling, public health and the broader societal benefits of green spaces.

Key points

• European green campaigns increasingly connect plants to climate resilience and quality of life.
• Trees and plants contribute to biodiversity, cooling and ecosystem services.
• Public awareness campaigns support wider recognition of the environmental role of nursery production.

Topics
Promotion campaigns | Consumer awareness | Biodiversity | Urban cooling | Ecosystem services | Public health | Climate adaptation

Relevant dates

• Ongoing — Green Cities Europe promotional activities
• Ongoing — EU climate and biodiversity awareness campaigns

Research & policy links

• EU Biodiversity Strategy 2030
• Green Cities Europe